Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR
By Brian Solis and Deirdre Breakenridge
Published: March 1, 2009
PR, as we know it, is a dying practice having evolved away from the public and instead concentrating its energy on broadcasting messages to audiences through intermediaries such as media and bloggers.
What we’ve learned and what we know are quickly fading into irrelevance and obscurity. Reporters and analysts are now sharing the stage with a new generation of influencers…YOU!
In addition to a still relevant process of media relations, we now need to expand our scope of participation and outreach by also identifying, understanding, and engaging the everyday people who have defined a powerful and democratized online platform for creating and distributing information, insight, and opinions – effectively gaining authority in the process.
Public Relations can now participate in the online conversations that define our markets.. This is a new era of influence and in order to engage, we have to rewire our DNA to stop marketing “at” audiences in order to genuinely and intelligently humanize our story to connect with real people and the online communities they inhabit.
Putting the Public Back in Public Relations is a crucial guidebook for helping brands navigate the social economy, while enhancing your career and future in the process.
This book will help businesses forge meaningful relationships with the traditional and new influentials in order to cultivate a loyal and hyper-connected community of advocates.
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