This morning I gave the kickoff keynote at the Social Media Marketing Summit, speaking on the subject, "Social Media For Business".
The audience was squarely focused on marketing, so I grounded the speech on the need to develop relationships with your audience. All too often, marketing is campaign focused and driven, leaving customers with a dry (sometimes bad) taste in their mouths. Marketing in general, not just social media marketing, needs to be focused on growing a long term relationship centered on trust.
The slides have some new research that I’ll be writing about over the next few days, but especially for the attendees, I wanted to make the link to them ASAP.