I showed this video at my speech in Tempe last week and I got several requests for the link. This is one of my favorite videos that shows the disconnect that advertisers have with their customers. It really captures how advertisers see the world — and how consumers are asking for a "divorce".
One of the things I encourage marketers to think about is what kind of relationship they want to have with their customers — and to consider what they have today. Is it transactional, inpersonal, temporary, short-term? Rather, shouldn’t it be a relationship that’s intimate, passionate, loyal, and long-term?
I believe that marketing and in particular, advertising, is fundamentally broken and that consumers want a different kind of relationship with companies. Involve and embrace your customers, and they will give you their loyalty, dollars, and tell all of their friends about you. Hmmm, sounds a lot like real life relationships, which is what marketers should aspire to.