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Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise
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The Imperative for Social Media Risk Management

About Altimeter Group

Altimeter Group provides research and advisory for companies challenged by business disruptions, enabling them to pursue new opportunities and business models. We share our independent research on business disruptions via research reports, webinars, speeches, and more. We also offer advisory services to business leaders who wish to explore the specific implications of these disruptions within their organizations. The Altimeter … Read More

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The Latest News About Altimeter

RSS Altimeter analysts in the news

  • The Shortcomings We Settle For - Marketing Land - Marketing Land May 22, 2013
  • Twitter wins over teenagers in battle for online attention - Financial Times May 21, 2013
  • 5 Questions: Why Yahoo Hopes Tumblr Will Expand Its 'Coolness' - PBS May 21, 2013
  • 6 Potential Barriers to the Success of Google Glass - Social Times (blog) May 20, 2013
  • How to Identify a Wannabe Thought Leader - Mashable - Mashable May 20, 2013
  • Yahoo's Marissa Mayer Uses Social Media to Announce Tumblr Deal - Independent Voter Network May 20, 2013
  • Yahoo Buys Tumblr for $1.1B - ABC News May 20, 2013
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Upcoming Events

  • Wed, May 22:Sponsored Webinar: "Converging Paid, Owner and Earned," with Jeremiah Owyang and NetBase (Register: http://bit.ly/ZTMlHc)
  • Wed, May 29 10:00 am – 11:00 am: Webinar: "Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise," with Rebecca Lieb (Register at: https://cc.readytalk.com/r/u2y2ft2e9dew)
  • Thu, Jun 13:Speech: "What the Collaborative Economy means for CPG and Retail.," Marketing to the Omni-Channel Shopper: Using Technology To Win Hearts, Steal Share & Build Brands in Redwood City, CA with Jeremiah Owyang (Register: http://bit.ly/mocs13)
  • Thu, Jun 20:Speech: "Converging Worlds: How Paid, Owned and Earned Media Work Together," Vocus Conference, 2013 in Washington, D.C. with Jeremiah Owyang (Register: www.vocus.com/conference)
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